You will be surprised by how much top analytical leaders saved compared to their industry standard. Reduced customer acquisition costs, increased revenue potential, and amazing growth opportunities abound when you utilize great analytic tools that Microsoft Azure solutions provide. It's commonly known that understanding what is going on with your organization, customer, and industry is what makes companies successful. So why are so many companies slow to adopt solid analytical practices? The top ranked had four key characteristics in common, and they're simpler than you may think.