Consulting with a Conscience™

A cruciallogics blog

Written by Nim Nadarajah
on April 15, 2018

After being in consulting for the majority of our careers, there was a nagging feeling in the back of our minds that something was missing. This feeling of something missing just would not go away.

Was it money? No, we were making great money. Was it job satisfaction? No, we have had great careers thus far. Was it the people we worked with? No, we have been fortunate to work with some of the most talented people in North America as our peers, managers and teams at companies on the Fortune 100 and Fortune 500 lists.

What is Consulting with a ConscienceTM

It finally dawned on us, what was missing was conscience. Let us explain what we mean by that. As consultants in large organizations where we gained our experience, we were driven quarterly by signings, revenue and profit, and we lived quarter to quarter – resurrected at the beginning of the quarter and died at the end of it. There are deals won, deals lost, solutions delivered, and the cycle continued, but very few stopped to think if these deals had the heart to meet the clients' objectives.

We loved consulting; we loved working with a myriad of different organizations across many sectors, meeting new people and solving some of the most complex operational and security problems. We realized that we wanted to continue doing the same but we wanted to work with clients delivering solutions with a conscience, and we would never be able to do that as long as we were reporting revenues and profits to a large corporation's bottom line.

That’s when the idea of ‘Consulting with a ConscienceTM’ was conceived.

We formed CrucialLogics with the philosophy of ‘Consulting with a Conscience’ to do what is ultimately right for our clients. This philosophy translates into our commitment to our operating principles:

  1. Understand our clients' needs and why they are engaging with us and commit to delivering to meet or ultimately exceed their expectations.
  2. Complete transparency in every aspect of our business from client engagement to our promise to our employees.
  3. Govern ourselves to always do the right thing for our clients and employees. Doing the right thing versus profit always wins.
  4. Value people and our relationships with them above all else.
  5. Always ask if what we are doing for the client follows ‘Consulting with a Conscience’, and the answer will be obvious.

Our goal at CrucialLogics is to advise our clients on how technology can help them achieve their goals and drive successful business outcomes through a well-defined and well-planned strategy.

That is the reason why we have set ourselves up as an advisory company first. We have the experience, the team and the technical prowess to make that a reality for our clients.

CrucialLogics | Consulting with a Conscience


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