Consulting with a Conscience™

A cruciallogics blog

Written by Nim Nadarajah
on December 14, 2018
Customer service is important to brand success, but to drive revenue, customer experience may be far more important. According to Bain & Company, a 5% increase in customer retention can increase a company's profitability by 75%. In this Forbes article, you'll read more reasons why you may want to rethink the metrics you've been using to measure customer service, plus other benefits that a shift in focus from customer service to customer lifetime value can mean for your business.


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