Consulting with a Conscience™

A cruciallogics blog

Written by Nim Nadarajah
on July 11, 2019

The executive team has gathered in the boardroom, and all eyes now rest on you. You loosen your collar as beads of sweat form on your brow.

“Tell us- according to the information your team possesses, what do we know about our customers? What makes them interesting and unique? What are the triggers that will lead them to purchase? And how can we better earn their trust?”

What would you say? What statistics would you reference? What data would you pull your insights from? Do you have a story compelling enough to prove your mettle to the top brass? Or would you find yourself coming up short?

In today’s day and age, it’s not enough to simply know who your customers are. In-depth data analytics has provided us with the opportunity to know precisely what makes your customers tick, and exactly how to provide the service that they’re looking for. Transforming data into insights and intelligence creates a story around your customer; a story compelling enough to not only hold the attention of the C-Suite, but also rich enough to act as the basis for a strategic and effective marketing plan.


Data: The Gateway to Better Business

According to a study by Accenture, 79%[1] of enterprise executives believe that companies who fail to embrace big data will lose their competitive position, or possibly collapse entirely. As a result, 69.7% of enterprises report having introduced infrastructure to create a “data driven culture”.

The question becomes, what is the best way to not only collect and monitor data in real time, but also to draw out meaningful insights that will drive business growth?

Microsoft Modern BI

Power BI is a business analytics service that helps enterprises to translate big data into easy-to-understand, actionable insights. Power BI’s business analytics service enables fast, informed decisions through beautifully presented visual representations of the most important data available for your team to use on a daily basis.

Power BI allows you to:

- Transform data into stunning visuals that are easily shareable on any device
- Explore and analyze data visually in a single view, both on-premises and in the cloud
- Collaborate and share customized dashboards and interactive reports
- Securely scale across the organization

The system helps enterprises to turn the wealth of data available (which by itself can be both messy and overwhelming!) into extractable insight. Complex information can be easily turned into reports, graphs, spreadsheets, and a number of other formats depending on the parameters the user requires[2].

Key Features of Power BI

Data Mining
It’s one thing to have the data in your possession. It’s another thing to find precisely the data you’re looking for, and turn it into something meaningful. Power BI allows the user to easily search for specific data, throughout as many sources as necessary.

Data Shaping
Once the user has the pertinent data, they have the opportunity to organize it according to various classification features through the Query Editor.

Data Reporting and Publishing
Now that the information is organized, the user can choose how to present the information in a report. Choices such as bar and line graphs and pie charts are all available options.

Data Dashboards
The dashboard functionality allows the user to choose who can see the report, and interact with the information contained within it. There’s even an option to create a live report feed, which allows the team to upload all relevant documents and memos to the board.

Data Sharing
Power BI permits sharing within an extremely secure environment, with many checks and balances that enable the dashboard creators to choose structured levels of access.

Data Mobility
Power BI is fully mobile compatible, meaning that users can interact with the functionality while working away from the office, as well as on-premises.

Big Data, Big Results
With a tool as powerful as Microsoft Power BI, enterprises can begin today to influence their service offerings based on real-time data, and directly influence their bottom line in the process. CrucialLogics is a Microsoft Gold Partner, and our clients benefit from our immense bank of knowledge and expertise.

Contact our team today to get better acquainted with your data, through the impressive capabilities of our team.  Ask about PROOF and how we can transform your data into insights and intelligence.


[1]Forbes, “10 Charts That Will Change Your Perspective of Big Data Growth”, - 231ea6c12926

[2]SelectHub, “Microsoft Business Intelligence Tools and Everything You Need to Know”,

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